What Live Streaming Platform Should We Use for your event?

One of the most important choices you will need to make when planning your live streamed event is which platform you broadcast to.

This will largely be governed by where your main audience is based and what content you are streaming.

There are many available platforms which offer their own restrictions and benefits.

The options available from these providers changes fairly often so do keep an eye on them.

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Play into their hands 

During COVID-19 do you want to safely reach your target audience – and fast? At WeStream, we live stream events like weddings, sweetsixteens, sport, fashion, red carpets, music and product launches directly to your audience’s social screens using remote or socially distanced single or multi-camera shoots with broadcast quality audio. Now they can’t come to you, we can get you to them. And our new New York Live Streaming Service is the icing on the cake.

Maximise your reach, manage your media spend, and engage your audience with live streaming content that sparks conversations.

Benefits of InfiNxt Broadband

  1. It is convenient because the internet connection is always on.
  2. You don't need to dial an access number and risk getting a busy signal.
  3. Broadband internet offers unlimited access and you won't be charged based on the connection duration.
  4. Broadband internet not only gives you high speed internet access, it can also provide cheap phone services via VoIP technology.

 

FACEBOOK

PROS: Free, Reach wide audience, has live polling feature.

CONS: Cannot stream published music.

VIDEO DELAY: Approx 5 seconds.

BROADCAST DURATION LIMIT: 8 hours if you require stream recorded by Facebook, if not unlimited.

Many companies and people  have a healthy following on Facebook so streaming here not only reaches them directly on their news feed, it also allows them to share the broadcast directly with all their followers.

Facebook also benefits from a wide range of interest groups and pages and streams can be crossposting to other pages. Views to live streamed videos on Facebook have 10 times more chance of interaction/viewing than pre-recorded videos.

YOUTUBE

PROS: Free, Reach wide audience.

CONS: Cannot stream published music, may not be best platform for your subscribers/followers.

VIDEO DELAY: Approx 8 seconds but this can be reduced to around 3 seconds if the recorder is turned off.

BROADCAST DURATION LIMIT: Approx 12 hours if you require stream recorded by YouTube, if not unlimited.

If you’ve already built an audience on YouTube then it may well be a good place for you to stream to. Building followers here takes time and you may find Facebook has more networking and sharing opportunities for your stream.

YouTube is part of Google, so you will benefit from their excellent analytics. It is thought that videos streamed to YouTube will also massively benefit your SEO on Google.

 

 

 

TWITTER VIA PERISCOPE
 

PROS: Free, Reach huge audience.

CONS: Very limited image quality, Cannot stream published music. Videos are only saved for 24 hours unless you add “#save” in the title.

VIDEO DELAY: Approx 25 seconds.

INSTAGRAM

PROS: Free, Reach huge audience.

CONS: Limited to portrait mode.

VIDEO DELAY: Approx 10 seconds.

BROADCAST DURATION LIMIT: 1 hour.

The downside of streaming to Instagram is that the broadcast is all portrait ratio making it hard for our team to accommodate as we work in widescreen.

 

 

 

LINKEDIN
 

PROS: Free, Reach wide business audience

CONS: Relies on existing contacts and followers. Paid for platform.

VIDEO DELAY: Not known currently.

BROADCAST DURATION LIMIT: Not known currently.

 

Linkedin are currently restricting this service for a select few and you have to apply to have your account or page. They do not allow for ‘DIY” streaming and expect a level of production. We haven’t yet streamed to Linkedin for any clients. Could you be the first?

 
ZOOM

PROS: Streams can be monetised, others can join with their webcam. Good audience polls and Q&A.

CONS: Cannot stream published music, limited picture quality.

VIDEO DELAY: Zero.

It offers excellent quality for pro video and zero delay. Read more here.

 

Linkedin are currently restricting this service for a select few and you have to apply to have your account or page. They do not allow for ‘DIY” streaming and expect a level of production. We haven’t yet streamed to Linkedin for any clients. Could you be the first?