Why should you livestream your event?

3 reasons to livestream your event

Closeness

Video streaming to your audience directly, without any middleman involved, creates a feeling of closeness with your audience and reinforces the human quality of your company. Your voice is authentic, unfiltered and unscripted.

Internet users watching your livestream will also feel that they are experiencing your event from the comfort of their own environment (home, work, etc.) which cannot be experienced when physically attending an event. Thus, you are linking intimacy and exclusivity all the while reaching a wider audience.

Exclusivity

Following an event in real time creates a feeling of privilege for the person who made the effort to connect to your livestream at a specific time.

They are part of a community of like-minded people who are more motivated to follow this event than the average person. Finally, what happens live is unlikely to happen again at another time. The audience is, therefore, experimenting something unique.

Engagement and interaction

Comment and sharing features enhance the moment between you and your audience, as well as the attendees. This last aspect is key at an event and tends to get overlooked.

Grow your event’s audience, now and in the future

Your online presence is a mean to grow your audience and get you known. There are many benefits to it. If your event is restricted to a small crowd, it will benefit from being livestreamed on dedicated platforms — Facebook Live, YouTube Live, etc. This is a great way to increase your audience.

This can also be used as advertisement for your next events. Contrary to popular belief, live videos don’t decrease the number of attendees at an event. It can even generate interest in new participants to attend the next event or more generally to learn more about your company/society/club/etc.

Adapt to modern times

Livestreaming events is considered commonplace at organisations that are in touch with their time. You should stream live videos on social media platforms accessible on mobile devices – smartphones and tablets – to reach mobile and tech-savvy audiences. You can also reach other people as livestreaming is usually accessible on laptops using the same platforms.

Facebook Live, YouTube Live, or Instagram Live enable your audience to follow you everywhere using live video. This is a major asset at a time when 16 to 30-year-olds spend over 3 hours a day on their smartphone.*

Livestreaming can also be done on mobile. You can use a smartphone as well as professional equipment. Flexibility in your choice of tools — equipment, platforms — enables you to play with formats.

Livestreaming a talk (conference, round table, etc.) is one of the most common formats. Most – or at least a part – of the live stream can include interactions with the audience in the form of Q&A. You can ask the audience for questions by handing out a microphone and alternate with questions from the online audience using the live video comment section. Another format is a behind-the-scenes sneak peek to show a different angle of the event.

Livestreaming will not revolutionise your event immediately because it needs to start with a loyal audience. However, starting small and progressively investing time and money into it can prove very efficient.

Livestreaming and more

The live format is not only relevant but can also be a great source of content to be used again in the future. It is critical to record and store the videos you make. They can be edited to create a video summary of the event, to promote your next edition or for other communication campaigns. Highlighting the best moments of the livestream will encourage those who missed it to check out the next one, or even to physically attend your next event.

Which platform should you pick?

To broadcast your live video, you have a choice of several livestreaming solutions. It is up to you to choose one that works for you, based on your needs and budget. You can also broadcast on several channels at the same time.

Facebook Live

This is the most common app on the market. It can livestream your videos on your profile, your page and your event. You can see the audience and the comments in real time. After the event, your live video is archived to your timeline and can be viewed by the people who missed the live event.

YouTube Live

First application dedicated to video broadcasting, YouTube allows you to stream a live video from both mobile devices and laptops. However, the mobile option is only available to video creators with 10,000 subscribers, thus placing a limitation on its use. Otherwise, the system is similar to livestreaming using Facebook.

Instagram Live